Color Fundamentals for Digital Imaging

/ July 9th, 2010/ Posted in Business / No Comments »

Before we get down to the nuts and bolts of color, we need to be sure that we’re all seeing things the same. Think about this for a moment: You’ve seen banks of televisions in electronics stores where every TV is displaying the same channel in different colors. When you buy a TV, you don’t really worry about those differences. You simply want a TV that looks good when you get it home. No one will be comparing your TV to his and wondering why they don’t look the same. We run into the same phenomenon when dealing with digital images: Not all computer monitors display tonal information and color the same.

Unlike TV sets, this can be problematic. What’s the use of tweaking an image in Photoshop if the color is going to look different as soon as it’s viewed somewhere else? Back in the days of film, we didn’t run into this problem as much. If a photographer was shooting slide film, the colors in the slide became the true colors—the reference point to which everything else was compared. Any reproductions strived to match the original. Which is needed by an infographic company in making nice infographic designs.


Leave a Reply

Name required

Mail (will not be published) required

Website